Michael Pollan on writing: What illuminates a story?

When it comes to writing a story, it's important to find a way to have an experience that will illuminate the narrative for readers — that is, an experience that fills you, the writer, with wonder and gives you a fresh take on things. A good way to make a nonfiction story rich is by tackling the subject with different lenses, by circling it from different points of views. Good storytelling is about taking readers on a journey. This said, instead of leading with your conclusion, begin from the time when you were naive about the subject at hand, and, as you relay the different things you learn, you will help your readers, in a down-to-earth way, move toward knowing more, too.