How Nike and Adobe revolutionized their business models | Rita McGrath

- Digital has rendered many older business models less relevant. Because of this, many established companies are undergoing fundamental restructuring so that they are better "pivoted" for the future. - The higher-ups at companies are constantly looking for ways to take advantage of trapped value — where there's something you can do that adds more value for your customers or that allows you to respond in a way that your competitors can't match. - When it comes to effective restructuring, it's important to stay attuned to the changing behaviors of your customers. New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos: https://bigth.ink/Edge ---------------------------------------------------------------------------------- ABOUT BIG THINK: Smarter Faster™ Big Think is the leading source of expert-driven, actionable, educational content -- with thousands of videos, featuring experts ranging from Bill Clinton to Bill Nye, we help you get smarter, faster. S​ubscribe to learn from top minds like these daily. Get actionable lessons from the world’s greatest thinkers & doers. Our experts are either disrupting or leading their respective fields. ​We aim to help you explore the big ideas and core skills that define knowledge in the 21st century, so you can apply them to the questions and challenges in your own life. Other Frequent contributors include Michio Kaku & Neil DeGrasse Tyson. Michio Kaku Playlist: https://bigth.ink/kaku Bill Nye Playlist: https://bigth.ink/BillNye Neil DeGrasse Tyson Playlist: https://bigth.ink/deGrasseTyson Read more at Bigthink.com for a multitude of articles just as informative and satisfying as our videos. New articles posted daily on a range of intellectual topics. Join Big Think Edge, to gain access to an immense library of content. It features insight from many of the most celebrated and intelligent individuals in the world today. Topics on the platform are focused on: emotional intelligence, digital fluency, health and wellness, critical thinking, creativity, communication, career development, lifelong learning, management, problem solving & self-motivation. BIG THINK EDGE: https://bigth.ink/Edge If you're interested in licensing this or any other Big Think clip for commercial or private use, contact our licensing partner, Executive Interviews: https://bigth.ink/licensing ---------------------------------------------------------------------------------- Follow Big Think here: 📰BigThink.com: https://bigth.ink 🧔Facebook: https://bigth.ink/facebook 🐦Twitter: https://bigth.ink/twitter 📸Instagram: https://bigth.ink/Instragram 📹YouTube: https://bigth.ink/youtube ✉ E-mail: info@bigthink.com ----------------------------------------------------------------------------------