The mind-blowing virality of music | Michael Spitzer

Expert Michael Spitzer explains how culture can “tune” your musical taste. Subscribe to Big Think on YouTube ► https://www.youtube.com/channel/UCvQECJukTDE2i6aCoMnS-Vg?sub_confirmation=1 Up next, Music’s power over your brain, explained ► https://youtu.be/wAafVviGxhk Do humans have something like an instinct for music? The musicologist Michael Spitzer thinks so. As he points out, every person is born with an innate ability to recognize rhythm, beat in time to it, and to recognize and recall melody. Music-related abilities may be universal, but musical preferences and styles can differ greatly from culture to culture. In this Big Think video, Spitzer explores why cultures interpret music differently, and also whether the internet will have a homogenizing effect on music. 0:00 The musical instinct 1:13 How music is colonized and counter-colonized 3:58 Why music will never homogenize Read the video transcript ► https://ift.tt/y5izkMA ---------------------------------------------------------------------------------- About Michael Spitzer: Michael Spitzer is the author of The Musical Human and professor of music at the University of Liverpool, where he leads the department’s work on classical music. A music theorist and musicologist, he is an authority on Beethoven, with interests in aesthetics and critical theory, cognitive metaphor, and music and affect. He organized the International Conferences on Music and Emotion and the International Conference on Analyzing Popular Music and currently chairs the editorial board of Music Analysis Journal. ---------------------------------------------------------------------------------- Read more of our stories on music: 10 of the greatest classical composers alive today ► https://ift.tt/Nuni5Bq Here’s what your music preferences reveal about your personality ► https://ift.tt/Bkgf71U 10 of the greatest classical composers of all time ► https://ift.tt/kD2UMIi ---------------------------------------------------------------------------------- About Big Think | Smarter Faster™ ► Big Think The leading source of expert-driven, educational content. With thousands of videos, featuring experts ranging from Bill Clinton to Bill Nye, Big Think helps you get smarter, faster by exploring the big ideas and core skills that define knowledge in the 21st century. ► Big Think+ Make your business smarter, faster: https://ift.tt/Bqh0wXs ---------------------------------------------------------------------------------- Want more Big Think? ► Daily editorial features: https://ift.tt/BTnzNb6 ► Get the best of Big Think right to your inbox: https://ift.tt/S5ATOkV ► Facebook: https://ift.tt/Yx1VOEj ► Instagram: https://ift.tt/2uH1bfr ► Twitter: https://ift.tt/zK31tGW