Which voter type are you? How politicians divide and conquer. | Bill Eddy

Miss Mother's Day? Give your mom the gift of knowledge with a subscription to Big Think Edge. 50% off UNTIL MAY 15: http://bit.ly/bigthinkedge There's a reason people are "triggered" during voting time. - People seeking to win an election often use emotional words to trigger voters. - These emotional words tend to trigger people into four different groups: loyalists, riled-up resisters, mild moderates, and disenchanted drop-outs. - What we see today is people getting into power with less than a majority of people because they're able to divide this four-way voter split. Bill Eddy is the co-founder and president of the High Conflict Institute, a company devoted to helping individuals and organizations deal with high-conflict people. Eddy is a Certified Family Law Specialist and Senior Family Mediator at the National Conflict Resolution Center in San Diego. He is also a Licensed Clinical Social worker with twelve years' experience providing therapy to children, adults, couples and families in psychiatric hospitals and outpatient clinics. His latest book is "Why We Elect Narcissists and Sociopaths―and How We Can Stop" (https://amzn.to/2vpWKUH) Read more at BigThink.com: http://bit.ly/2VSo9xF Follow Big Think here: YouTube: http://goo.gl/CPTsV5 Facebook: http://bit.ly/1qJMX5g Twitter: https://twitter.com/bigthink